隨著當(dāng)前產(chǎn)品過(guò)剩,消費(fèi)者已經(jīng)完成了從單純的起重機(jī)(杭州起重機(jī)、單梁起重機(jī)、電動(dòng)葫蘆、懸掛式起重機(jī))訴求到以服務(wù)訴求為主導(dǎo)階段的轉(zhuǎn)變,目前很多產(chǎn)業(yè)正在步入后服務(wù)時(shí)代。
后服務(wù),實(shí)際上是將市場(chǎng)上過(guò)剩的產(chǎn)能和資本配置到更細(xì)分、更長(zhǎng)尾的市場(chǎng)空間中去,填補(bǔ)目前的市場(chǎng)空白。一方面,舊形態(tài)的產(chǎn)品市場(chǎng)需求趨于飽和;另一方面,新形態(tài)的服務(wù)市場(chǎng)則亟待挖掘。
后服務(wù),要比第一波服務(wù)更人性、更黏性、更感性、更情懷。
所謂后服務(wù),就是延伸的價(jià)值鏈。
比如汽車(chē)的后服務(wù),包括升級(jí)、裝飾、保險(xiǎn)、比賽以及車(chē)友會(huì)等;房產(chǎn)的后服務(wù),包括二手房買(mǎi)賣(mài)、租賃、翻修等;醫(yī)療的后服務(wù),包括個(gè)性護(hù)理、保健、養(yǎng)老等;教育的后服務(wù),包括成人教育、崗位培訓(xùn)、拓展訓(xùn)練……
后服務(wù)時(shí)代,以消費(fèi)者為本,充分滿足用戶的消費(fèi)需求,是起重機(jī)(杭州起重機(jī)、單梁起重機(jī)、電動(dòng)葫蘆、懸掛式起重機(jī))生存適應(yīng)市場(chǎng)發(fā)展形勢(shì)的必然要求。
后服務(wù)時(shí)代來(lái)了,你準(zhǔn)備好了嗎?
With the current surplus of products, consumers have been completed from simple crane (single beam crane, crane electric hoist, hanging crane) appeal to to service demands for a shift in the dominant phase. At present, many industry is entering the service times.
After the service, in fact, the excess capacity and capital allocation to the market more breakdown, more long tail market space to fill the current market gaps. On the one hand, the market demand for the old form of the product tends to saturation. On the other hand, the service market of the new form is urgent to be excavated..
After service, more than the first wave of service more humane, more sticky, more emotional, more emotional.
The so-called post service is the extension of the value chain.
Such as car after service, including upgrade, decoration, insurance, competition and cheyouhui and other; real estate services, including second-hand housing sales, leasing, and revision; medical services, including personal care, health care, pension and other; education service, including adult education, job training, expand training...
After a period of service, to the consumer oriented, fully meet the needs of users of consumer demand is crane (single beam crane, crane electric hoist, hanging crane) adapted to survive the inevitable requirement of the market development of the situation.
Are you ready for the service time?